SAP Predictive Analytics in Sales & Marketing

Automation of advanced analytics enables deep customer insights for more targeted campaigns and personalized offers through the most appropriate channel at the right time.


mBank: Providing Personalized Banking with Predictive Analytics

mBank's Jakub Synowiec and Bartosz Witorzenc talk about how mBank is providing a personalized banking experience to 4.5 million customers with SAP Predictive Analytics.

The Bank of One: Providing Contextual, Personalised Financial Services

This report sets out the key takeaways from The Bank of One event. Produced by Finextra in association with SAP Hybris, the report combines these findings with other industry insights in order to try to shed light on how banks of all kinds globally are tackling the technology and business challenges inherent in successfully providing contextual services to increasingly demanding customers in an ever-more competitive market landscape.

Download now